Permanent billboards are available throughout cities and smaller communities on interstates, state, local highways, and surface streets. Interstate prices can range from $600.00 per 4-week period to more than $15,000.00 per 4-week period for an annual contract, depending on the vendor. Short-term contracts are typically more expensive per period.
Digital billboards are now available in many markets throughout the US. The ads are uploaded by computer and can be changed out quickly. Most digital boards have six advertisers or eight advertisers whose ads display for eight seconds each per minute. Costs may range from $1,000.00 to $25,000.00 per 4-week period and may be more expensive in the larger markets. There are no production costs associated with the digital billboards.
Available in a limited number of cities within the United States, these are generally full-sized billboards (14′ X 48′) designed to look like theater marquees. The message can be changed daily and there is no production charge. People tend to look at these boards every day because they know that the message is always changing. The dailies are an effective tool for recruiting employees, saying thank you, and for advertising short-term events. Pricing is about $350.00 per day. The rates decrease for four or more days of advertising. Some of the companies will allow a business to buy up to 30 days and bank some of them for future use. The days can be used over a 12-month period.
Posters are smaller billboards, generally measuring 12’ x 25’ with a live copy area of 10’6” x22’8”. Available throughout the United States, copy is posted with a product designed to last for a shorter time than the vinyl used on standard billboards. The costs range from several thousand dollars for a 4-week showing reaching 25% of the market up to $100,000.00, for showings targeting 100% of the market. Poster panels will be located throughout a city and can be used in within the general market or in targeted areas based on whom you wish to reach. The number of panels that comprise a showing are based upon the population within the specific market.