Other Advertising Options
This product is available in differing sizes and quantities in over 150 airports across the United States and abroad. These opportunities range from backlit wall signage to display cases and digital ads for your product or message. The prices may range from $300.00 per month to $10,000.00 per 4-week period plus production, depending on the market. All signage can be combined into packages. These packages can either include multiple locations within one airport or in multiple airports. There is a minimum annual contract in most markets. The rate may be reduced with larger purchases or longer contracts.
Gas Station Advertising
There is really nothing to do when pumping gas but stare at the pump. Gas pump ads provide something to look at. There are gas stations that will allow a customer to advertise in the placard over the pump. Generally, there are 4 ads per station in a buy. Costs may range from $250.00 to $500.00 per station per 4-week period, plus production, depending on the market. Ice chests, which are also called “frozen billboards,” are often located at gas stations and can accommodate ads as well.
On-screen ads and lobby ads are available in most theaters throughout the country. Most of the ads are now digital. Production charges may be included if the ad is simple. Pricing is based upon the number of screens in each theater and average monthly attendance. Ads may be 15, 30 or 60 seconds in length. The ads generally run 1 time prior to the start of the movie.
This product is the kiosk advertising on the mall directories. In general, more than one ad is displayed in the mall. Costs may range from $500.00 per 4-week period to $2,500.00 per 4-week period, per ad. Prices may vary from one mall to another within a city.
There are many other types of nontraditional out-of-home opportunities. Watch the slideshow to see some of these other advertising options.